Seth Godin

Seth Godin is the author of 12 best selling books that have been translated in to 33 different languages. He also blogs and focuses on the marketing industry.

In his speech about standing out, Godin first speaks about hot Otto Rohwedder invented the first sliced bread in the 1910s but it wasn't until Wonder came along, 15 years later, that people actually picked up on the idea. All because of the way Wonder marketed and advertised it.b Godin explains, "It's not always about what the patent is like or what the factory is like. It's about can you get your idea to spread or not."

The TV-Industrial Complex is a cycle in which a company first buys an ad, they get more distribution, sell more products, then make a profit. They push their product over and over and once you have it saved somewhere in your brain, you are most likely going to end up being a consumer of that product.

"Coke-Japan comes out with a new product every three weeks because they have no idea what's going to work and what's not." said Godin. He explains that "in a world with too many choices and too little of time, we tend to ignore stuff." Things need to be remarkable. Something that's worth making a "remark" about. If it isn't, then it will be ignored and not spread.

Seth Godin spread the idea of spreading ideas. It's all about mass-marketing. That's how businesses become successful, by advertising in a way that is remarkable. They focus on those who will listen, not those who will ignore their advertising because it is boring and played too much. "The riskiest thing you can do is be safe."